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We created a visual identity for Kinevo, an Estonian macramé artist, which matches the style of their field. We designed and developed a user-friendly and minimalist online store that emphasizes high-quality product photos. In addition, we have designed marketing materials for Kinevo and created social media content.

Our role

  • Corporate visual identity (CVI)
  • Website and online store design
  • Web development
  • Design of marketing materials
  • Product photography
  • Social media management

What does Kinevo do?

Kinevo is an Estonian macramé artist who crafts eco-friendly handmade home decorations and unique jewelry. Kinevo’s masterpieces include necklaces, anklets, pacifier chains, accessories, keychains, wall hangings, and plant holders.

Meet the creator of Kinevo – Kille.

“I’ve been involved with macramé for about 2.5 years now. How did I get to this point?

My journey with macramé actually began with making soy wax candles. Regular candles in glass containers seemed too ordinary for me, and I was looking for ideas to make them more special. While browsing on Pinterest, I noticed a braid around a glass container. I didn’t think too long – I ran to the store for some cord, opened YouTube tutorials, and fiddled for hours. The first braids didn’t turn out very pretty, but over time, they got better.

One thing led to another, and as I was braiding the candle glass covers, I also started trying coaster braiding. From there, I created the first wall hangings, plant holders, and keychains. I remember so clearly when I started braiding candle glasses, and one of my friends sent me a picture of a macramé wall hanging and said, “Look, soon you’ll be making these decorations too.” At that moment, I just laughed because making wall hangings seemed too unrealistic for me – but here I am.

Preserving nature is very important to me, so most of Kinevo’s products are made from 100% recycled cotton.”

Learn more at:www.kinevo.ee

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