Systems
Software your business actually runs on.
The site that loads. The checkout that converts. The internal tool your team doesn’t curse at. Plus the hosting, the backups, and the automations that keep it all running.
What Systems covers
Systems is where the brand stops being a promise and starts being a thing the customer can touch – and then keep touching, reliably, for years. Two halves, one domain:
What we build – the site that loads in under two seconds or loses them. The checkout that converts or doesn’t. The web app your team runs on instead of a spreadsheet. The API that connects the billing system to the CRM so nobody copy-pastes invoice numbers at month-end.
What we run – the hosting that stays quiet in the background. Backups that fire every few hours without anyone thinking about them. Monitoring that alerts the right person the moment something breaks, instead of waiting for a customer to tell you. AI agents and workflow automations that replace the “someone on the team does this manually twice a week” type of work.
AI helps us move faster in the build-and-run layer: prototypes, tests, automation, narrow agents, and clearer monitoring signals. But architecture, security, incident judgment, and product priorities stay owned by people. AI is leverage on engineering judgment, not a replacement for it. AI writes code with us, not for us, production code is reviewed and signed off by a senior engineer before it ships.
What we build
Websites & E-commerce
The front door.
From an AI-assisted launch page for a narrow offer to a fast WordPress build or a fully custom storefront. We lead with the brand and the commercial goal; the CMS choice follows, not the other way round.
Technologies:
We cover:
- 01 . Custom websites
- 02 . WordPress builds
- 03 . E-commerce
- 04 . Headless & Jamstack (where it earns its complexity)
- 05 . Accessibility (WCAG)
- 06 . SEO + AI-discoverability built in
- 07 . Migrations
Custom Web Applications
When a spreadsheet stops scaling.
Information systems, self-service portals, CRMs, internal tools, customer dashboards all built for the workflow your team actually has, not the one a SaaS vendor thinks you should have.
Technologies:
We cover:
- 01 . Custom web apps
- 02 . Portals & dashboards
- 03 . CRM / workflow tools
- 04 . Client-facing tools (booking, assessment, self-service)
- 05 . Role-based access
- 06 . API-first architecture
Mobile Applications
Native where it matters, cross-platform where it doesn’t.
iOS and Android, native or cross-platform depending on what the product actually needs. Design, build, and App-, Play Store submission; analytics and crash reporting included by default.
We cover:
- 01 . iOS (Swift)
- 02 . Android (Kotlin)
- 03 . Cross-platform (Expo / React Native / Flutter)
- 04 . App Store & Play Store submission
- 05 . In-app analytics
- 06 . Crash & performance monitoring
System Integrations
The back-end connective tissue.
APIs, data pipelines, and middleware between the tools you already use. Payment processors, CRMs, ERPs, accounting systems, email platforms, custom databases. If two systems aren’t talking and someone’s copy-pasting, there’s work here.
We cover:
- 01 . API integrations
- 02 . Data pipelines & sync
- 03 . Payment gateway integration
- 04 . CRM / ERP / accounting integration
- 05 . Custom middleware
- 06 . Data migration
Data & Analytics Infrastructure
Clean data before bigger bets.
Event tracking, cohort data, retention views, LTV pipelines, and reporting foundations that make growth decisions less speculative. If the business cannot tell whether users are real, retained, profitable, or just noisy, more traffic will mostly make the problem louder.
We cover:
- 01 . Tracking plans
- 02 . Analytics implementation
- 03 . Event taxonomy
- 04 . Cohort and retention data
- 05 . LTV pipelines
- 06 . Dashboard foundations
- 07 . Data-quality checks
- 08 . Growth and scaling readiness
What we run
AI & Workflow Automation
Tools, not centrepieces.
AI agents and workflow automation that take over manual, repetitive work in marketing, day-to-day operations, and support. We use AI where the maths works: repetitive tasks, real volume, and risk low enough that humans can review a sample instead of checking every single output.
Technologies:
We cover:
- 01 . AI readiness audit
- 02 . Workflow automation
- 03 . Marketing automation
- 04 . AI agents for support, content, analysis
- 05 . Custom LLM integrations
- 06 . RAG on company knowledge
- 07 . Prompt design & testing
Cloud Hosting & Monitoring
Boring infrastructure, deliberately.
VPS and cloud hosting configured for the workload, monitored 24/7, alerting set up before go-live instead of after the first outage. We run the stack; you get a status page, a monthly report, and a person to call.
Technologies:
We cover:
- 01 . VPS & cloud provisioning
- 02 . Configuration & hardening
- 03 . Uptime monitoring
- 04 . Performance monitoring
- 05 . Multi-channel alerting
- 06 . Capacity planning
- 07 . CDN setup
Data Security & Backup
Automated, off-site, tested.
Backups that run multiple times a day, stored separately from the live system, and proven by an actual restore, not an assumption. Security hardening, SSL, GDPR compliance – the stuff you shouldn’t have to think about, because we did.
We cover:
- 01 . Automated backups (6 to 8 per day)
- 02 . Off-site storage
- 03 . Backup restoration drills
- 04 . SSL / TLS
- 05 . Security hardening
- 06 . Vulnerability scanning
- 07 . GDPR compliance
- 08 . Patch management
Uptime & Performance Monitoring
Know before the customer does.
Real-time monitoring of uptime, performance, and errors, plus a human looking at the alerts, because a dashboard nobody watches doesn’t catch outages. Application error tracking for the software layer, infrastructure monitoring for the layer below, Core Web Vitals for what the user actually experiences.
Technologies:
We cover:
- 01 . Uptime monitoring
- 02 . Application error tracking
- 03 . Performance monitoring
- 04 . Core Web Vitals
- 05 . Alert escalation
- 06 . Monthly health reports
- 07 . Post-incident review
Maintenance & Support
The part most agencies won’t quote.
SLA-based maintenance for the systems we build: security patching, dependency updates, and a named point of contact when something breaks. The goal is fewer surprises, cleaner handovers, and small issues dealt with before they become urgent – quiet on purpose, not neglected. Most agencies quote the launch. We plan around the years after it, too.
We cover:
- 01 . SLA-based support
- 02 . Security patching
- 03 . Plugin & dependency updates
- 04 . Error monitoring
- 05 . Backups (6-8/day, off-site)
- 06 . Performance monitoring
- 07 . Named contact
Got a spec? Got a sketch? Got a hunch?
Book 30 minutes. We’ll tell you which tier fits, what it’ll realistically take to build, what it’ll take to keep running, and whether the thing you’re asking for is actually the thing you need.
Brand. Growth. Systems. And across all of them, Strategy.
Strategy decides what to pull first. Execution usually lands in one or more of the three domains.
Brand
When the platform exists, but the identity, interface, or customer experience needs a sharper direction.
Growth
When the system works, but it needs traffic, conversion, content, or measurement around it.
Strategy
When the build question is really a sequencing question.